Case Study
Client
Gimme
Industry
Food
Scope
Gimme came to us with a bold ambition: redefine how a modern snack brand can look, sound, and compete. They weren’t interested in blending into the saturated snack aisle — they wanted to claim space with a personality that felt cheeky, energetic, and unmistakably contemporary. What they lacked was a cohesive brand system that could translate that attitude into something commercially sharp and visually magnetic.
Brand Book Communication Brand Identity Brand Signature
Branding Design Graphic Design UX UI Design
Context
Nothing but yummy goodness!
Challenge
Gimme came to us looking for a complete refresh that would better communicate freshness, clarity, and modern appeal in a highly competitive healthy-snack market. Their previous packaging lacked the energy and simplicity needed to stand out, and flavour differentiation wasn’t as strong as it could be. The challenge was to create a brand that felt healthy, youthful, and instantly identifiable at a glance.
Solution
Our approach focused on bringing clarity and vibrancy to the forefront. We leaned into bright, fruit-driven colour palettes and clean, modern layouts that made each product intuitive to read and easy to recognise. The new identity balances simplicity with personality, creating packaging that feels fresh without becoming sterile. Graphic accents brought movement and life to the brand, helping it stand out both physically and digitally.
Outcome
The refresh elevated the brand’s presence and appeal, particularly with younger audiences who gravitate toward clean, modern packaging. The new system gives Gimme a stronger foundation to build upon as it continues to expand its range, with a consistent identity that remains flexible and expressive.
Deliverables
Brand identity, packaging design, colour strategy, visual guidelines, typography.
