Case Study
Client
Kofi Kiru
Industry
Coffee / Beverage
Kofi Kiru was ready to reposition itself as a contemporary, premium coffee brand with appeal to both casual consumers and specialty coffee enthusiasts.
Scope
Brand Book Communication Brand Identity Brand Signature
Branding Design Graphic Design UX UI Design
Context
Redefining premium coffee in Zimbabwe
Challenge
Kofi Kiru needed a refined identity that matched the depth and craftsmanship of their specialty coffee. Their previous visuals didn’t fully communicate the premium nature of the product, nor did they offer a clear way to differentiate blends and flavour profiles. The challenge was to create a modern, minimal identity that felt high-end, structured, and culturally grounded.
Solution
Our solution revolved around simplicity and elegance. Clean typography, contemporary layouts, and a rich, restrained colour palette formed the basis of the new system. Each blend was given a distinct colour cue, creating a thoughtful hierarchy that allows customers to easily navigate the range. The overall look is sophisticated but approachable — a reflection of both the brand’s quality and its intention to connect with a discerning, design-aware audience.
Outcome
The refreshed identity elevated Kofi Kiru’s market positioning and helped strengthen its presence among specialty consumers. The brand now feels cohesive, confident, and premium, with a visual system built to grow alongside its ambitions.
Deliverables
Brand identity, packaging design, colour strategy, visual guidelines, typography.
